Ministry of Trade Industry and Resources

The Ministry of Trade, Industry and Resources (MOTIR, Minister JK Kim) held the third general meeting of the Home Appliance M.AX Alliance at Electronics Hall on May 28, 2026. The meeting brought together Choi Woo-hyuk, MOTIR’s Director General for High Technology Industry, and about 80 representatives from Alliance companies and institutions.

Launched in September 2025 to help transform Korea’s manufacturing ecosystem, the M.AX Alliance is changing industrial sites across the country. Since its launch with 10 divisions, the Alliance added the Industrial Complex AX Division in February 2026 and has grown into an industry-academia-research network of more than 1,500 companies and institutions across 11 divisions. AI adoption through the Alliance is helping raise manufacturing productivity by shortening production times and improving quality, while also supporting the development of technologies and components for AX products, including robotic hands.

The Home Appliance M.AX Alliance has also maintained close communication with participating companies and institutions, focusing on innovative AI products and AI home appliance standards to strengthen the global competitiveness of Korea’s home appliance industry. As supply chain uncertainty grows amid the Middle East conflict and global competitors are closing the gap quickly, the industry faces an increasingly difficult operating environment. The government and industry plan to use the Alliance as a platform to advance AI-based manufacturing transformation, product innovation, and standard-setting.

At the meeting, MOTIR announced three major tasks under Home Appliance M.AX to use AI to significantly improve productivity and strengthen innovation across Korea’s home appliance industry.

The first task is to develop manufacturing AI models tailored to the specific needs of home appliance production sites. As consumer preferences become more diverse, mixed-model production, where multiple products are produced on a single line, has become essential. MOTIR will develop AI models that enable automated guided vehicles (AGVs), autonomous mobile robots (AMRs), and AI systems to manage production and logistics schedules in response to frequent line changes. Starting with key suppliers in major home appliance production hubs, including Gwangju and Changwon, the ministry will expand AI adoption across small and mid-sized home appliance companies. The goal is to help companies respond quickly and flexibly to orders for a wider range of products.

The second task is to build training datasets and common development infrastructure to support the development of innovative AI home appliances. To systematically collect public AI training datasets that are difficult for individual companies to secure on their own, MOTIR will begin surveying Alliance participants in May 2026 and reflect their input in a roadmap for building these datasets. In the second half of 2026, the ministry will conduct a pilot collection of three types of AI training data, including food ingredient images and voice command corpora, before expanding the scope and scale of data collection from 2027 in line with industry and technology trends.

MOTIR will also develop and supply common modules, including standard hardware and software development kits for AI home appliances, and open an AI home appliance life-cycle support center in Yongsan in July 2026. The center will support companies from product design to prototype production, helping ease the financial and technical burden on small and mid-sized companies.

Third, to build trust in the AI home appliance market, the Korean Agency for Technology and Standards (KATS) will prepare draft Korean Industrial Standards (KS) by the end of 2026 on areas such as technology grades for AI home appliances and inter-device security. MOTIR will also identify relevant policy support measures and link them to these standards to protect consumers from AI washing and help products that meet quality and security standards gain a foothold in the market.

Companies interested in joining the M.AX Alliance and participating in AI home appliance innovation may contact the Korea Planning & Evaluation Institute of Industrial Technology (KEIT), the designated agency, at 053-718-8523 or ljd@keit.re.kr.

“AI transformation across the manufacturing ecosystem is essential for staying competitive amid intensifying global competition,” said Director General Choi. “MOTIR will concentrate its policy efforts on ensuring that product intelligence and AI-based manufacturing transformation advance together, helping K-home appliances secure global leadership.”